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Product / Growth / Visual Storytelling

YIQI
CHEN

Turning ideas, people and stories
into meaningful experiences.

Based in
Santa Barbara, CA ↗Scroll
↓
Editorial portrait for Yiqi Chen portfolio
01 / Experience

Things I’ve learned by doing.

2026 — 2030

UC Santa Barbara

B.S. Psychological & Brain Sciences (Pre-Major)
Role
Student — building at the intersection of psychology, data and product.
What I did
Master the science of human cognition and behavior — how people think, decide and act.Turn psychology insight into skills for data, product and human-centered technology.
Result
2030Expected graduation · June
May — Aug 2026

SIS Photography Studio

Content & Growth Operations · Guangzhou
Role
Growth operator and content strategist across 10+ social accounts.
What I did
Analyzed customer inquiries and competitor conversion paths.Built repeatable makeover, guidance and before/after content formats.Coordinated photographers, makeup artists and customer service.Built an AI-assisted content workflow.
Result
2–3 → 10+daily organic inquiries100+organic inquiries across 10+ accounts~5×peer content outputGrowth system adopted
2018 — Present

Independent Content Creator

Bilibili · Xiaohongshu · Douyin
Role
End-to-end creator and operator.
What I did
Positioning and content strategy.Scripting and storyboarding.Filming and photography.Editing and publishing.Performance analysis.
Result
13K+cross-platform audience20K+cumulative Xiaohongshu likes8 yrsindependent content creation
Selected

Research / Social Innovation

Project Lead · Contributor
Role
Project lead and core contributor across early-stage social impact work.
What I did
Issue and stakeholder research.Problem definition and solution design.MVP planning and coordination.Workshops, campaigns and interactive concepts.
Result
10+early-stage initiatives delivered0→1reusable process across disciplines
02 / Projects

Case studies, with room to breathe.

01Product Strategy Serenade of Sunset logo for Zhinian Yaji

Zhinian Yaji

Role
Product strategy and project coordination.
What I did
User and industry research.Survey design and user segmentation.Personas and requirement prioritization.PRD, prototype and service model.Team milestones and final delivery.
Result
Delivered an early business plan and prototype.Won Bronze Award at the Shaanxi provincial round.
Older adult social connectionOpen website ↗
02Product / UX LensMatch logo

LensMatch

Role
Product and UX designer.
What I did
User stories and personas.Competitive audit.Information architecture.Task flows.Low- and high-fidelity prototypes.Visual style quiz and booking journey.
Result
Translated ambiguous aesthetic preferences into an actionable matching experience.
Ambiguous taste → actionable choiceCase Study ↗
03Social Innovation 0→1 Project Portfolio artwork

0→1 Project Portfolio

Role
Project lead and core contributor.
What I did
Issue and stakeholder research.Problem definition.Solution and MVP design.Workshops and digital campaigns.Research papers and interactive concepts.
Result
10+ early-stage initiatives across social and psychological topics.Built a repeatable 0→1 working process.
Research → concept → deliveryExplore ↗
03 / Photography & Creative

Planned and organized 50+ photography projects.

Photography 1
Photography 2
Photography 3
Photography 4
Photography 5
Photography 6
Photography 7
Photography 8
Photography 9
Photography 10